The Intuit QuickBooks Accounting Software Simple Start 2010 is a reliable and user-friendly accounting program designed by Intuit. It is specifically designed for small businesses and individuals who want to manage their finances efficiently. The software comes in a CD format, making it easy to install and use on your computer. With its intuitive interface and various features, such as invoicing, expense tracking, and financial reporting, Intuit QuickBooks is a great choice for individuals looking to streamline their accounting processes.